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Startup Practice

The advisory partner
every founder
deserves.

We've been in the room at seed rounds and Series D closings alike. We understand the pressure, the pace, and what's actually at stake — because we've lived it alongside 100+ founders across India.

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Pre-Seed / Seed
Get the fundamentals right
Incorporation, cap table structuring, first investor docs, ESOP pool design — the foundations that protect your company as it grows.
IncorporationCap TableESOPSAFE Notes
Series A / B
Raise with confidence
Term sheet review, DPIIT compliance, FC-GPR filings, valuation reports — full fundraise compliance handled end-to-end.
Term SheetFC-GPRValuationFDI
Growth / Scale
Transact and expand
M&A advisory, cross-border structuring, Fractional CFO, and board-level financial leadership as you scale across borders.
M&AFEMA/ODIFractional CFO
100+
Startup Rounds Advised
₹500+
Crores Raised by Clients
7+
Years Serving Founders
15+
Sectors Covered
Your Growth Journey

We're with you at
every stage.

Pre-Seed
Foundation
Incorporation & structure
Founder agreements
ESOP pool setup
DPIIT registration
Seed
First Capital
SAFE / CCD structuring
Angel tax compliance
Term sheet review
RoC allotment filings
Series A / B
Institutional Round
VC/PE compliance
FDI & FC-GPR filing
Valuation certificate
SHA / SSA review
Series C+
Scale Capital
Fractional CFO
ESOP exercises
Cross-border ODI
Board reporting
Exit / M&A
Transaction
M&A advisory
Due diligence support
Deal structuring
Completion accounts
What We Do For Startups

Advisory built for
builders.

🏦
Fundraising Compliances
End-to-end compliance for every funding round — from term sheet review to allotment and post-round filings. We've done 100+ rounds. We know every edge case.
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📊
Startup Valuations
409A-equivalent valuations for ESOPs, FEMA pricing certificates for FDI rounds, and Section 56 compliance for angel tax. Credible, fast, and regulator-ready.
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🌐
FDI / FEMA Support
All RBI filings for inbound FDI — FC-GPR, FC-TRS, and reporting obligations. We handle the paperwork so you can focus on building.
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⚙️
ESOPs
Design your ESOP pool, draft the plan, manage grants and exercises, and get your valuation done — all under one roof. We've set up ESOPs for 50+ startups.
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💼
Fractional CFO
Part-time CFO services for growth-stage startups — investor reporting, fundraise modeling, board decks, and treasury management. Big 4 quality, startup-friendly cost.
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📋
Secretarial & Compliance
Keep your company clean and compliant — board minutes, annual filings, and governance — so your next due diligence is painless.
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Why Founders Choose Us

We understand
the founder journey.

We don't just read about startups — we've been inside them. Our partners have advised founders from napkin-stage to acquisition, and we know what founders actually need: speed, clarity, and a partner who tells you what's real.

⚡
We move at startup speed
Rounds close on tight timelines. We've turned around valuation reports in 48 hours and filed compliance docs on the same day as cap table changes. We match your pace.
🎯
No junior hand-offs
You speak directly with a partner on every call. There's no account manager between you and the expertise you're paying for.
💰
Founder-friendly pricing
We understand runway. Our fees are transparent, fair, and calibrated to your stage — not designed to extract maximum value from your latest round.
🔮
We think ahead
Good startup advisors don't just solve today's problem — they flag tomorrow's. We proactively identify compliance gaps before they become deal-breakers.
What Founders Say

Straight from the
founders.

"Maroon Advisors handled our Series A compliance end-to-end. What could have been a compliance nightmare was completely seamless. They understood both the regulatory and the commercial side."
Founder & CEO
B2B SaaS · Series A · Bangalore
"We've worked with other CA firms but none of them came close to the speed and depth Maroon brings. For a founder in the middle of a round, that combination is everything."
Co-founder
Fintech · Seed Round · Delhi
"Their ESOP setup was the cleanest we've seen. When our Series B investors ran diligence on our cap table, there wasn't a single question on the ESOP structure. That's what good advisory looks like."
CFO
Consumer Tech · Series B · Mumbai

* Testimonials are representative. Client details withheld for confidentiality.

Let's Work Together

Your next round
starts here.

Talk to a partner about your fundraise, compliance gap, or upcoming transaction. First conversation is always free.

Book a Free Consultation Call +91 95600 42928 →